A hyper-digital world, where ads pop up on every screen and inboxes are flooded with promotions, one marketing tool continues to hold its ground—and even thrive: print.
For local businesses in Regina, Saskatchewan, print marketing is more than just a throwback to the pre-digital age. It’s a tactile, trusted, and incredibly effective way to stand out in a saturated market. At Davayo Advertising, we’ve seen firsthand how a beautifully designed business card or an eye-catching flyer can do more than just advertise—it can start conversations, build trust, and drive real business results.
In this post, we’ll explore why print still matters, how to integrate it with your digital strategy, and what print products can give your business the edge it needs.
1. Print Cuts Through the Digital Noise
Digital fatigue is real. People are bombarded with notifications, pop-ups, banner ads, and emails every single day. In fact, the average person sees over 5,000 ads daily—most of them online.
That’s where print shines.
Unlike digital ads that are often skipped or blocked, print marketing is tangible and engaging. A well-designed postcard or brochure lands in a person’s hands, not just their inbox. It invites attention, interaction, and—most importantly—remembrance.
At Davayo, we’ve helped countless Regina businesses get noticed simply by putting quality print pieces in front of the right people. Whether it’s a direct mailer to nearby neighborhoods or a bold banner outside your storefront, print can’t be scrolled past.
2. Print Builds Trust and Credibility
There’s a reason why print is often associated with professionalism and credibility. According to studies, consumers trust print ads more than digital ones, particularly when it comes to local and small businesses.
A thoughtfully crafted business card or product catalog tells your audience you’re serious about your brand. It shows that you’ve invested time and effort into creating something physical—something they can hold, feel, and remember.
At Davayo Advertising, we help businesses create print materials that not only reflect their brand’s identity but also inspire confidence. From Scodix-enhanced business cards to custom brochures, we combine craftsmanship with strategy to leave a lasting impression.
3. Print Drives Action
Print isn’t just for awareness—it drives real results. According to the Data & Marketing Association, direct mail has a higher response rate than email, social media, and paid search combined.
Whether it’s a limited-time coupon on a flyer or a QR code on a menu card, print prompts action. People hold onto print materials longer than digital ads, meaning they often act on them days or even weeks later.
And with today’s technologies, you can bridge print and digital seamlessly. At Davayo, we often incorporate QR codes, personalized URLs, and interactive elements into print pieces, allowing customers to connect with your brand online—instantly.
4. Print is Hyper-Local and Personal
As a business based in Regina, you’re not just marketing to anyone—you’re marketing to your local community. Print is uniquely effective in reaching local audiences.
With tools like Every Door Direct Mail (EDDM) and neighborhood flyers, you can get your message into homes within specific postal codes or communities. Want to promote your café in Cathedral? Or introduce a new service in Eastview? We’ll help you reach the right people with the right message—at the right time.
Print also allows for personalization. Think custom thank-you cards for loyal customers, branded birthday postcards, or personalized product catalogs. At Davayo, we specialize in helping local businesses use print to create a personal connection—something that’s often missing in digital.
5. The Sensory Advantage
Print is more than visual—it’s tactile, sensory, and memorable. Studies show that people are more likely to remember a message when they touch it.
That’s why raised print, Scodix effects, and textured finishes are so powerful. They don’t just display your message—they let your audience feel it. A raised logo or embossed element on a business card makes a strong first impression and can be the reason someone keeps it instead of tossing it away.
Davayo offers a wide range of premium finishes that elevate your brand’s perceived value. We help clients turn ordinary print into sensory experiences that stick.
6. Print Supports Your Digital Strategy
It’s not a question of print or digital—it’s about using both strategically.
Imagine this: You send out a beautifully designed postcard with a QR code that leads to a landing page. There, customers can enter a contest, sign up for a newsletter, or view a special offer. Print drives traffic. Digital captures it. Together, they convert.
We help Regina businesses bridge the gap between print and digital, ensuring your marketing channels work together—not separately. With tools like trackable codes, cross-channel campaigns, and personalized print, you get the best of both worlds.
7. Eco-Friendly Print is Possible
Worried about sustainability? You’re not alone. Many of our clients ask about environmentally responsible options, and we’re proud to say: Yes, you can print sustainably.
At Davayo, we offer:
- Recycled paper options
- Eco-friendly inks
- Print-on-demand services to reduce waste
We believe you don’t have to sacrifice sustainability to enjoy the benefits of print. In fact, showing your commitment to the environment through responsible printing can become part of your brand’s story.
8. The Bottom Line: Print Delivers Results
Print marketing isn’t just surviving in 2025—it’s thriving. For Regina businesses looking to make a bold impression, build customer trust, and stand out in a crowded market, print remains one of the smartest investments.
At Davayo Advertising, we’re more than a print shop—we’re your creative partner. We work with you to design, produce, and deliver high-impact print materials that make people stop, think, and act.
From business cards and flyers to brochures, labels, stickers, and signage, we’re here to help your brand grow—one print at a time.
Ready to Bring Your Brand to Life?
If you’re in Regina or the surrounding areas and you’re looking to refresh your marketing strategy, let’s talk. Visit www.davayo.com, or stop by our shop to see samples, get ideas, and start your next project.
Print isn’t dead. It’s evolving—and at Davayo, we’re leading the charge.
